Uganda as a Country has a lot to offer in terms of tourism to the International community. She is blessed with beautiful landscape offering spectacular sceneries as well as a wealth of rich cultures from the different ethnic groups found in the Country. Travel experts from different areas have encouraged the people involved in boosting Uganda’s image as a tourism destination to put emphasis on its uniqueness as a Country so as to sell above its neighbors. According to Mr. Jim Dion the National Geographic Maps’ Business Development Associate, Uganda has to identify experiences, places and people that are most distinct to our locale. He emphasized those places and people as well as things that would capture Uganda’s uniqueness and beauty.
According to Mr. Dion, Uganda’s greatest resources are its character which he suggested that once developed the Country would be able to offer something different to the people who visit the region.
According to the President of Solimar International Mr. Chris Seek which is an international travel and tour consultancy involving in marketing as well, most of the tourists visiting Africa are destined for South Africa and Kenya. Mr. Seek, however says these African safari destinations are over “discovered” and that Uganda has to emphasis its competitive edge while focusing on cultural tourism and the endemic wildlife that it has such as the mountain gorillas.
Uganda is being marketed currently mainly by local and international tour operators however Mr. Seek and Dion are here in Uganda trying to see ways of how Uganda can market the Country through developing partnerships with large international multinationals. Mr. Seek and Dion said Uganda’s tourism stakeholders should see to partner with international tour operators and engage in integrated marketing campaigns and not just rely on small activities with minimal impact. They said that the local tour operators should endeavor to lead the way in this as the government tries to provide an enabling environment. For more on Uganda tourism
Presently there’s use of Internet Marketing as well as social networking as well as international and domestic media like ads on the local dailies both online and off. Mr. Seek said that marketing cannot be done alone.
Uganda unlike its competitors Kenya and South Africa in sub-Saharan Africa which also have beautiful landscapes and Wildlife attractions does not invest much in promoting local tourism like the others. Kenya and South Africa have invested heavily in promoting tourism in their Countries.
In 2004 for instance Kenya spent over 6.4 million dollars in promoting its tourism whereas South Africa spent over 44.8 million euros in 2005. This explains the hight number of tourists visiting these two Countries. Uganda was fortunate enough to have over a million tourists visiting the Country in 2009, about 1,084,000 tourists visited Uganda that year. This trend has been increasing since then.
Uganda has beautiful tour packages to offer, some of these Uganda tour packages include:
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Gorilla Safaris in Uganda Uganda unlike other holiday destinations in Africa has very fertile land that is well watered with dense forest and many rivers, streams and lakes. It has many safari attractions to offer but the major highlight is the mountain gorilla trekking. Ranging from wildlife safaris, birding safaris to adventure sporting activities like...
Uganda’s tourism potential is immense with some of the highest densities of primates in the World found in Kibale forest national park and also includes the mountain gorillas which are endemic to the border region of Uganda, Democratic Republic of Congo and Rwanda with Uganda having more than half of the population of the mountain...
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It’s famously known as Bandingilo Reserve which was recognized to protect the Rhinos though it accommodates a great number of wild Birds of different species and mammals such as Africa elephant. The Reserve is still of great value and soon the training centre for the wildlife officers will be established which is one way to improve...
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